Sunday 3 February 2013

The Blog becomes pack:curious {Encircle Africa}


If you’re reading this, you’re reading pack:curious {Encircle Africa}. Congratulations!
I have been struggling for some time with the identity of this blog. Perhaps I should say I have been struggling with the lack of identity associated with ‘The Blog’, the name my blog adopted more by accident than design.
From now on, the blog takes the name pack:curious {Encircle Africa}. This rebranding comes as part of a major www.encircleafrica.org overhaul coming online over the next day or so.
The website overhaul sees hugely updated content; and a massive increase in interactive elements on www.encircleafrica.org pages. There is additional content relating to the Encircle Africa expedition, and my current writing exploits. Content across the website will be updated and modified as frequently as fortnightly – a demonstration of how dynamic my current life can be.

 
The change to pack:curious {Encircle Africa} also sees a redesign for the blog itself. The name change and redesign represents the movement from a blog about a specific expedition – Encircle Africa of course – to one which is much further reaching, hopefully in every way. Keep an eye-out for this in the junk folder of your email account in case it accidentally makes it way there.
Spread the word, and when you travel, pack:curious.